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Metaphysics & Psychology

The psychology behind Cambridge Analytica

Cambridge Analytica talks a big talk. “We can use ‘big data’ to understand exactly what messages each specific group within a target audience need to hear,” Alexander Nix, the organization’s chief executive, said at a marketing conference last year, according to The Wall Street Journal.

Documents circulated by SCL Elections, the parent company of Cambridge Analytica, claimed to be “experts in measurable behavioral change.” The firm claimed its own methodology, “enables us to understand how people think and identify what it would take to change their mindsets and associated voting patterns.”

Online behaviour is indicative of a massive amount of information and it is perfectly possible to analyze Facebook activity to determine everything from health and character type, to political leanings and openness to vote. If the firm did obtain a thorough set of consumer information from Facebook, as has been reported, then it might have gotten exceptional insight to what makes people vote and how. “Facebook allowed them to combine different data sources in a way that allowed them to understand voters maybe better than voters themselves did,” states Dietram Scheufele, science communication scientist at the University of Wisconsin-Madison.

Such understanding would allow for exact, targeted advertisements, which, of course, is precisely what Facebook sells its advertisers, such as Procter & Gamble. “Using Facebook words and likes, I can tell a lot about your political orientation, and hence show you an ad you’re likely to respond to (what’s your biggest concern: guns, gays, greens),” Lyle Ungar, a University of Pennsylvania professor who researches the psychology of social media use, writes in an email.

But following understanding the nuances of people and paying for exactly targeted advertising, do these ads change minds? It’s improbable. We’re not as manipulatable as Cambridge Analytica might love to think. “They showed in the 1940s that most campaign effects are really reinforcement effects,” he describes. Once somebody holds an opinion, they will buy into messages which encourage their preexisting perspective. But advertisements do not actually make us start thinking otherwise. After all, the early primaries could be determined by a relatively small number of voters, and mobilizing certain groups may have a critical effect. But, contrary to what Cambridge Analytica could imply, there is no exact and thorough science which indicates that in the event that you show specific adverts to specific character types at a particular period, then it will definitely have a potent impact. After all, Cambridge Analytica, hired by the Ted Cruz campaign, failed to make him president.

The research conducted by Cambridge Analytica can’t be replicated at a scientifically good fashion, states Scheufele, not least because both the information and calculations that it used are continuously changing. Facebook changes its algorithm consistently, and users leave and join all the time. “There’s little scientific research. There cannot be. If I wanted to replicate the kind of work that Cambridge Analytica claims to have, I wouldn’t be able to. The algorithms that led to their conclusions no longer exist. The data has changed, the population has changed and so on.”

No commendable academic paper would offer the basis for Cambridge Analytica’s hints that it relies on psychological techniques to convince people to vote for a specific candidate. Psychologists from the area have well-educated guesses concerning the particular papers the Cambridge Analytica scientists depended upon–and not one of them suggest that the amount of manipulation the data firm promised is possible.

Much of Cambridge Analytica’s work was tried by other political groups, notes Scheufele–such as Barack Obama. His 2012 campaign hired “predictive modeling and data mining scientists,” according to job advertisements, which read: “Modeling analysts are charged with predicting the behavior of the American electorate. These models will be instrumental in helping the campaign determine which voters to target for turnout and persuasion efforts, where to buy advertising and how to best approach digital media.” Obama’s team put advertisements inside video games during the 2008 election.

The fundamental idea behind targeting particular groups is very old: Proctor and Gamble sponsored the production of  “soap operas,” states Scheufele, since the provider quite literally wanted to sell soap to some certain audiences–girls doing housework at home– and so created the shows to attract a particular demographic.

Cambridge Analytica—also Facebook itself—only takes this to another level. It knows about our social groups–that is critical, as social contagion has a huge influence on behaviour. “That’s why Google has forever tried to buy some social network that was actually successful,” states Scheufele. “They tried Orkut, they tried Google Plus, they bought Waze for a billion dollars even though they already had Google Maps. Why? Because they want not just data on me but on all the friends surrounding me because that allows me to target much more precisely my potential vulnerabilities.”

Social media has enabled advertisers to target people and learn more about people than ever before. “It’s the sociology and the psychology together,” states Scheufele. “We’re no longer targeting segments, we’re targeting individuals.” But the psychological techniques used to affect us are neither as precise nor as strong as Cambridge Analytica supervisors have promised.

Source: Quartz

Metaphysics & Psychology

Man is able to induce controlled hallucinations without psychotropic substances

The human brain is so cunningly designed that accidental damage or malfunctions in the neural network can generate large-scale effects that do not harm a person, but, on the contrary, deliver a lot of new sensations. 

We are talking about hallucinations, influences on the sensory system, which stem from the inside of the brain itself. Modern technologies make it possible to purposefully launch such reactions without harm to humans.

The technique of guided hallucinations is based on the Ganzfeld effect, which states that when the brain receives a powerful stimulating signal in only one area, it automatically begins to “think out” signals in other areas. 

For example, if you peer into the darkness and listen to white noise, the brain draws an imaginary picture, although the eyes do not receive a single photon of light. And if you run noise on the screen in absolute silence, the brain will complement them with sound hallucinations.

Hallucinations

One interesting experiment with guided hallucinations was conducted by TV host and inventor Derek Müller, who locked himself in an anechoic and completely darkened chamber for 45 minutes to conduct a sensory deprivation experiment. 

His brain, which at once lost 90% of the signals from the outside world, remained fully functional, and Derek did not go crazy. Moreover, in the absence of external stimuli, he began to feel the subtlest vibrations of his heart and the flow of blood through the veins. 

It was not a hallucination, it was just that the brain switched to processing the signals that remained at its disposal, amplifying them and presenting them in the form of sensations understandable to the mind.

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Metaphysics & Psychology

Angels showed the End of the World to a child from Indonesia?

In early October, on many eschatological and conspiracy sites (The End Times Forecaster , 444prophecynews.com), a video was posted by a girl named Jacqueline, who lives in South Africa. The video tells that on September 16, in some altered state of consciousness, similar to a lucid dream, Jacqueline was given a warning: on October 10, 2020, there will be some kind of nightmarish geological catastrophe – either a volcanic eruption, or an earthquake. 

Jacqueline does not specify where the catastrophe will occur, but immediately after the volcanic eruption, she saw President Trump in Washington and the destruction of the Washington Monument with fiery stones falling from the sky. The full text of Jacqueline’s video was posted on the forum and can be viewed at the link, but her revelation itself is not very informative. It is only clear that on October 10 something may bang, and very strongly. Another thing is much more interesting. 

Since Jacqueline was shown truly creepy things, she, like anyone in her place, doubted that all this was true. However, she noticed that in her dream, before the horror broadcast began, she was shown a calendar on which she read the KIMIKO inscription.

“Kimiko” is a popular Japanese female name that literally means “wonderful unusual child”, so Jacqueline decided: if she got it right, then she needed to look for a girl from somewhere in Japan who would kind of hint at her deciphering what was shown in her dream. 

Kimiko was never found, but another girl named Catherine was found. She lives in Indonesia, is in 4th grade and is 9 years old. Jacqueline had her dream on September 16, and on September 18 some angels took this Catherine to heaven in a dream and showed her what would be on Earth in the very near future. 

According to Catherine, everything will begin on October 10, 2020, when some kind of catastrophe occurs – a catastrophe, most likely of a geological nature. Buildings will collapse and coastal cities will suffer from terrible tsunamis. At the same time, a terrible rain will pour, which in some regions will flood buildings up to the fourth floor. Thunder will thunder in the sky, which is 10 or even 20 times stronger than ordinary thunder, and after the thunder, hail will fall the size of a car windshield. But besides the hail, all the planes located there fall from the sky. 

However, the End of the World will not happen as life goes on and Trump wins the US election. After that, Israel will begin to restore the Temple, but they will not have time, since a war will start around. At this moment, the Earth will face unprecedented catastrophes.

A huge new planet will appear in the sky and the atmosphere will take on a reddish tint. It will get hotter. H achnut erupting volcanoes, and terrifying winds will become commonplace. And further, in the region of the Bermuda Triangle, a hole is formed in the lithosphere, and armada of some strange flying machines will appear from there. On TV they will say that these are good aliens. 

In parallel , a total vaccination will take place on Earth, after which people who have received the vaccine will be endowed with some unthinkable ability to communicate with their gadgets – phones will show them everything at the click of a finger and connect to subscribers with the power of thought. But happiness will not last long, because then the skin of the vaccinated will begin to turn green and many will be covered with ulcers. Further, these people mutate into a kind of zombie who will engage in cannibalism and those who have not taken the vaccine will become their preferred food. And for those who will not be eaten by mutants, aliens will chase in their flying cars, kidnap, throw bombs at them and burn them with rays. 

Finally, to top it all off, mutations will affect flora and fauna. So, insects will become gigantic, and algae will begin to crawl ashore and whoever gets into their nets will be devoured. Mutations will affect birds, jellyfish, and the rest of the fauna. Dinosaurs and real fire-breathing dragons will appear, which will fly everywhere and pour fire on everything. 

In general, the girl tells something that is impossible to believe – no reality can stand that. However, the probability that reality is real, according to estimates of the theory of probability, is no more than 50%. That is, we live in the Matrix with a probability of 1/2, although nothing can be proved / disproved somehow. But if we take into account various strange quantum effects and other miracles, then the probability of the Matrix is ​​already seventy percent and 30% remain for a flat / round Earth, for the rest of “natural science”. Therefore, maybe we are now on the eve of the reboot of the Matrix, during which we will begin to load characters from other entertaining games. 

It is possible, of course, that all these stories were invented by her mother, but similar stories are told by other children, and even adults, who were thrown either somewhere into the astral plane, or into the next world, or generally into the deepest warp. Different, unrelated people cannot tell the same tale. Therefore, most likely this is not a fairy tale and there is something in all this. But what – here we do not know, so we just have to wait and see. 

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Metaphysics & Psychology

Clinical death helped the inveterate egoist to change his attitude towards life. He is grateful for this experience

William F. did not live the most righteous life. His selfish, authoritarian behavior caused a lot of suffering to the people around him, especially his wife. And it is not known how his marriage would have ended if one day William had not had an accident.

On that fateful day, November 6, 2019, a man was riding a motorcycle and crashed into a truck as it changed lanes. William tried unsuccessfully to get out from under the heavy truck, as his helmet got stuck under the front axle of the car.

A policeman was the first to come to help, then an ambulance arrived. The motorcyclist was evacuated by helicopter to the hospital. The man in the helicopter told William not to sleep, but he collapsed into unconsciousness.

What William saw in oblivion made a strong impression on him and changed his future life.

xusenru / pixabay.com / Pixabay License

William’s near-death experiences

The next thing I remember happened on a large field. There was a fence about 100 meters away from me. There was a black hole in the fence on the other side of the gate.

I was drawn to the gate. The closer I got, the more love and warmth I felt, the more selfishness and bad feelings went away.

When the gate was about five steps away, and I was about to open it, someone’s hand stopped me, grabbing my forearm. Looking at this man, I noticed a few more.

– You need to stop. I watched you for a long time, son, you made a lot of mistakes. Do you know where you are? The man asked.
“I’m not sure,” I said, looking around.
“You are dead,” he said.

I panicked.

“You’re scared,” he remarked.
– No.
“Then [during your life] you were always afraid of it for no reason,” he said softly. I nodded in agreement, and our dialogue continued.
– Do you feel that everything is under your control?
“I don’t know… no.
– You have never controlled anything in your life. It’s an illusion …
– Yes, you’re right, – I nodded again.
– You are given a choice that many do not have. God gives you a choice: come back and correct your mistakes, or you can go through the gate. If you enter this gate, all the regrets of life will torment your soul until you are given another chance. It will feel like eternity.

I still have regrets about my past life, ”he added after a pause. – If you come back and do not start working on yourself to become better, if you do not find happiness in the righteous way, you will always remember and crave the feeling that you are experiencing in this place now, but you will not get here again.
When you return, recover, heart and mind will be restored. You are given something great … But you understand that God already knows your choice.

Then he looked at me and asked:

– What are you going to do?
“I’ll be back,” I replied.

At that moment, the feelings that gripped me were gone, and I let go of the gate.

“See you again very soon,” he said at last.

Then I woke up and saw my mother. I told her that I was back for good and that I would not go anywhere. She had a tired face.

“You’ve been in a lot of pain,” she said.

I said that everything would be all right with me, and told that I saw Him. She clarified who exactly. I replied that I did not know for sure, but they gave me a second chance. Mom laughed and said that probably my grandfather kicked me in the ass to bring me back here.

William’s life has changed

William underwent several operations, but the doctors said that physically he would not be the same. Among other things, the man had to learn to walk again.

About a month after the accident, thoughts of the pain inflicted on his loved ones and loved ones flooded into William, so he focused on correcting the mistakes of the past and changing his future.

Five months later, William was walking without limping. Now she runs for several kilometers, and the only evidence of an accident is scars.

The biggest proof of the reality of what he saw during clinical death is a complete change in himself, says William.

haomao57 / pixabay.com / Pixabay License

“I saw mistakes, especially in my relationship with my wife, and I understand things that I didn’t understand before. It is strange to think that someone was watching my life from a distance and knew about my actions. If I had not changed, I would have yearned for death. “

“I used to have sociopathic tendencies and no empathy. I have never felt guilt or remorse. Now I am selfless and empathetic, I feel the emotions of others, and it is overwhelming. I know how people feel just by looking at them. This is a kind of intuition.

Remorse and guilt help me re-evaluate the past. I also notice that when I do something instinctively, in the old way, I realize it and I can stop. “

“People believe when I share my experience because they see a big change in me.”

Source: NDERF

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