At one point, it seemed like Tesla Model 3s were more in demand than tickets to a hypothetical Coachella co-headlined by the newly reunited Jay-Z and Kanye.
An estimated 500,000 people pre-ordered one of the $35,000 vehicles. In an effort to make all those cars, Tesla had to resort to moving assembly into a tent. A used Model 3 was even (briefly) listed for sale online, marked up to $150,000.
So the Model 3 is in demand — right? So why are hundreds of Teslas now sitting dormant in parking lots across the nation?
EYES IN THE SKIES
The New York Times reports that a group calling itself the Shorty Air Force — that’s “shorty” as in “short selling” — has shared photos of large numbers of seemingly unsold Model 3s and other Teslas, parked together in lots and garages across the U.S. According to the Times, at least some of the members of the group think the stashed cars are evidence that Tesla is hiding poor sales.
Some of the photos, which the anonymous members of the Shorty Air Force take using drones and airplanes, feature hundreds of the vehicles, while others feature just a few dozen.
SUPPLY AND DEMAND
The company could be running low on delivery trailers, as Musk told one Twitter user. Maybe the photographed cars are in need of repairs before Tesla can deliver them to drivers — at least one photo showed a Tesla with a needed repair spelled out on its windshield. Or, you know, maybe the demand for Teslas simply isn’t as high as it seemed.
We may want to know the answer to the mystery of the extra Teslas even more than we want to know what changed Musk’s mind about settling that SEC lawsuit. And that’s something we really want to know.