A major study by the ‘Dentsu’ advertising firm, described how people will use technology to “renew” their lives and themselves over the next 10 years. The study was published on the Dentsu website and briefly described by the Daily Mail.
According to analysts, four major trends will shape our lives in the next decade.
Universal activism: people will increasingly strive for positive change in society. First of all, this will manifest itself in the fight against climate change.
The Synthetic Society: Exoskeletons, Smart Drugs, Edited Genes, and Brain Chips. In addition to changing the body for the sake of health, changes will be used for pleasure and entertainment. 32% of consumers will be inclined to have optional surgery to improve their mental health by 2030.
Larger brands: In China, for example, 40% of consumers will consider using one company for all of their vital needs by 2030, including shopping, financial services and healthcare.
Human value: By 2030, people will pay more to be served by a human or for products made without automation. It will also change the foundations of education in school, shifting the focus to so-called “human skills” – areas of creativity and compassion in which computers cannot compete with humans.
According to the research report, the timeline of major events until 2030 will look like this:
Exoskeletons for people with disabilities introduced.
Governments are starting to fine companies that don’t tackle social media disinformation.
Tech companies begin to shift their workforce to a four-day work week.
The EU imposes a tax on meat in all EU member states.
Virtual reality rehabilitation clinic opens for the first time in Tokyo.
Elon Musk’s Neuralink implants the first brain-computer interface in humans.
Human skills such as craft and design are becoming a mandatory part of the curriculum.
Kits for testing, tracking and vaccination against future pandemics are popping up online.
Extinction Rebellion becomes a major international political party.
Class A drugs such as MDMA and ketamine are widely used to treat severe illness.
The right to choose one’s own gender identity becomes part of the UN Declaration of Human Rights.
Launched the first alcoholic beverage without side effects.
The first vehicle with integrated pathogen detection and purification systems is launched.
FIFA eWorld Cup becomes the world’s most popular sporting event.
Launched the first global drone delivery system.
Gene editing is regulated by law and used in the first human trials for disease prevention.
Product labels indicate that they were created by humans, without the use of robots.
UN introduces universal entitlement to basic biometric and technology upgrades.
Implemented virtual work permits for remote work between metropolitan areas.
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