Happiness is something that most of us are are in pursuit of. Love, beautiful relationships, fun hobbies and the like are all followed in an attempt to allow happy chemicals to freely flow through us.
The problem is there has been a collective exploitation by advertisers and profiteers at the expense of society. We have been sold the illusion of happiness at a dollar value. This gives a false sense of temporary happiness which can easily be taken a moment’s notice.
The film from Steve Cutts illustrates this perfectly in a hard hitting, powerful animated movie using mazed rats as a metaphor for the capitalist society in the west.