Social networking was supposed to gradually take over more and more aspects of our lives, but instead it may peter out into a sea of old people “liking” promotional posts from corporations.
The answer to the question of what will be the next Facebook could be “nothing”, as younger people appear to be abandoning social networking sites for messaging apps like SnapChat, which doesn’t involve profiles, personal data, companies’ “sponsored stories”, or their parents. Via Buzzfeed:
Facebook is the “most important” social media site for about 10% fewer teenagers than it was a year ago, according to a new PiperJaffray survey of over 5,000 teenagers. The teens surveyed are less interested in Twitter, YouTube, Google+, Flickr, and Tumblr too.
This suggests something bigger than a shift away from Facebook; it hints at what could be the beginning of an across-the-board teen rejection of traditional social networking as a whole.
This data measures sentiment, not usage stats. If this data is solid, though, we should see it reflected in a teen exodus from traditional social networks.